Each day, the inboxes of the Whiteflash sales team fill up with mail from customers who have received their diamond engagement rings and can’t stay to tell someone about their excitement and satisfaction. Culled from the archives, these letters are only a snippet of the experiences of thousands of smiling brides and grooms. (Some names have been tainted to protect shopper privacy.)

“Whiteflash client service has been great throughout my purchase experience. My Whiteflash three-stone engagement ring is better than I could have expected. Whiteflash cares about customer satisfaction, and not just making a sale. The quality and value of Whiteflash can not be beat! I recommend Whiteflash to anyone and everyone. My superb ring even has my co workers wanting to know about Whiteflash for their future buy.” – Darren

“I have just got to work and seen the wonderful pictures. The engagement ring looks good and it is exactly what I was hoping for. I was a bit bothered about just being able to afford the 0.62 carat diamond. I thinking it might look small in the setting. That is not the case at all. I would like to really thank everybody at Whiteflash for their work and help through the whole process.” – Jen

“Yes, I like the ring! The diamonds are wonderful and sparkle like mad. The stones are eye clean and the cut is stunning. The setting is very feminine and beautiful.” – Amy

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Buy diamonds

Posted by admin On March - 5 - 2010ADD COMMENTS

Diamond is one of the rare and expensive stone that is really desirable and valuable. With its glittering shine and lavishness in style, diamonds are always a great piece to treasure it for throughout the life. Normally, the value and worth of diamond is calculated on the basis of its clarity, cut, color and carat or weight. Once you get aware of these 4 c’s, it becomes easier to choose a right and perfect diamond that reflects its charm and beauty brilliantly.

Clarity, cut, color and carat complete the 4’c of diamond that ensures its actual worth of a diamond. Here, clarity refers to the clearness of the diamond i.e. the transparency as well as the size and varieties of the diamond. Cut refers to symmetry, finish, polish and depth of the stone which determines its brilliance. The rareness of colors in diamond also affect the price of a diamond as blue, pink, yellow diamonds are really limited and hard to locate thus increasing the price of the diamond. Carat or weight of the diamond is also a major influencing factor in fixing a price of a diamond as price increases with an increase in weight.

Now, when you are sure about these 4c’s, locating a good and suitable diamond for your choice becomes easier. You can go to different sellers and compare the prices of the same piece. Just match the stone with your understanding and needs. For making an effective purchase, you can also go for loose stones as they are economical and vivid in their varieties. From there, you can pick your favorite stone with its color and get it fixed in your preferred design and metal. You can also order a diamond of your choice if it is not available in their store, they will deliver your order in their next lot.
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